Meta announced today that Facebook creators can now make money with their Facebook videos that use licensed music.
The company is launching Music Revenue Sharing to allow video creators to
include licensed music in their Facebook videos and earn a share of in-stream advertising revenue.
The company says this opens a new avenue for creators and music rights holders to make money. Although creators have been able to use licensed music in their videos, they haven’t been able to monetize it yet.
With this new feature, whenever a creator uses licensed music in their Facebook videos for 60 seconds or more,
they can earn money from certain videos through in-stream ads.
Creators will receive 20% of the revenue share on eligible videos,
with a separate share allocated to rights holders and to the Meta.
Meta says Facebook Reels are not eligible to monetize music revenue sharing at this time. The company will likely expand its music revenue sharing to Reels in the future.
To be eligible to share music earnings, content creators must be eligible for in-stream ads and meet Facebook monetization eligibility criteria. The featured song used in a video must also be part of the Licensed Music Library, which contains all songs eligible for earnings.
Music earnings sharing will start rolling out today to video creators globally, says Meta. To start, eligible videos will be monetized from in-stream ads in the US, then expand to the rest of the world as music is available on Facebook in the coming months. Meta also says it will continue to work with its music partners to expand the licensed music library to include more licensed songs. The company also plans to create more ways for people to share and connect through videos on Facebook.
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