Stop the Stupid Stuff In Your Business
We’re living in a world of change. Shift happens! Competition comes from all over the world, which means that numerous American businesses are in trouble.
numerous opinions are being made that are contrary to both good business sense and structure client fidelity.
Utmost associations’ marketing is generally an exercise in figuring out what to do to get current or implicit guests to spend further bones with them.
I am suggesting that rather than allowing about what to do, figure out what to stop doing. In other words, stop doing the” stupid stuff.”
Not doing the stupid stuff means chancing out what prevents guests from spending plutocrat with you and making sure that that action or response noway happens again.
Then is an illustration of what I call” stupid stuff.” Some airlines now want to charge guests who want to speak to a live agent.
That is stupid stuff in two ways. First, they have chosen to correct guests who want to continue getting what they have always gotten- one-on-one attention. Worse, they have done it by saying they will charge further for this preliminarily standard position of service. How numerous guests will they lose because of this decision? I know of at least one.
There are more subtle but no less dangerous, stupid effects businesses need to stop doing.
Take, for illustration, the new Wheaties boxes. General Mills lately introduced Wheaties boxes with prints of theU.S. Olympic gold losers. One was missing Paul Hamm. Why?
This was General Mills’ response to my inquiry
” opting a Wheaties Champion has no way been an easy task, especially when we’ve witnessed so numerous outstanding performances by so numerous crown athletes. But it simply is not possible to recognize every champion on the Wheaties box.”
So they leave off the firstU.S. man to win the Olympics each- around slimnastics crown in one of the sport’s topmost comebacks? His return from a disastrous fall to a near-perfect high-bar routine won near-universal praise and, for the utmost of us, defined the word” champion.”
But there was contestation. As utmost of you know, a South Korean turner claimed that a scoring error bring him the gold and appealed to the Court of Arbitration for Sport. The court lately ruled that Hamm can keep the gold order.
Indeed though the order was disputed, it wasn’t because of anything Hamm did or didn’t do. Still, General Mills decided to do the” safe” thing. But by being safe and leaving out Hamm, Wheaties is alienating the millions of guests who see him not as controversial, but as an idol, and losing guests in the process. Now that is” stupid stuff.”
So start stopping! Stop saying” No” and start using the word” Yes.” Stop charging for services that utmost of us suppose are free.
Find out what exasperates, discourages, hassles, or confuses your guests, and stop it.
