TikTok has a new program that allows live creators to offer their fans a paid subscription service that generates revenue for the creator and gives the subscriber certain privileges.
The new program is called Live Subscription, and TikTok officially announced its launch on Monday.
If you are a creator or fan of TikTok and want to support your favorite creator,
you may have some questions about direct subscription and how it applies to your TikTok experience.
So, we’ve put together this handy guide to help break down what we know so far about the .
Who is the direct subscription program for?
TikTok Direct Subscription is for both Live Creators and their fans who want to show their support for the Creator with a paid subscription. Basically, fans pay a monthly subscription,
which generates revenue for their favorite live content creators,
and in return, fans receive certain benefits for subscribers.
What privileges do subscribers get?
There are three main benefits subscribers can expect to get with a direct subscription:
Subscriber Badges: Subscribers receive badges that are displayed next to their name on their profile and upgrade over time.
Custom Emotes: Subscribers get access to exclusive emojis specially designed by creators to use during live sessions to make them even more lively.
Subscriber-Only Chat: When the Subscriber-Only Chat is turned on, Creators and their Subscribers have exclusive access to each other,
promoting a more personal connection between the Creator and viewer.
What are the eligibility requirements for the TikTok Direct Subscription Program?
for creators
In order to participate, creators must have at least 1,000 followers and be 18 or older.
for subscribers
You must be at least 18 years of age to purchase a direct subscription and receive or send coins and gifts.
When will it be available?
The first launch date is expected to be May 26.
However, it should be noted that this date is the beta test launch date for Live Subscription, so not all TikTok creators will offer subscriptions at that time.
Only a limited number of “invited creators” will be able to initially submit subscriptions when the direct subscription program begins later this week.
How much will it cost?
TikTok did not share the cost of subscriptions in its official announcement of the service.
According to TechCrunch, the cost is expected to be “comparable” to the cost of subscriptions on Twitch. If true,
subscribers can pay at least $4.99 per month for a subscription
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